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Reporting on Free Trial Conversions: How saas•hapily Makes It Simple

Offering a free trial is a common way to attract new subscription customers. But do you know how well your trials convert? Use Zaybra reports. Here's how.

Free trials are a common way to attract new clients, but can be difficult to track and report on. saas•hapily's subscription properties and workflow triggers make it easy to set up a stellar free trial conversion report so your team knows how well your offers work.

Getting started with free trial conversion reporting

To begin, Navigate to your Property settings in HubSpot.

Here you will Create a new “saas•hapily Subscription” Property and Label it with a name. (In this Example we used “Free Trial Conversion”)

Choose the Field Type as “Dropdown Select”.

Set up the Field Label options as the following:

  1. Converted from Free Trial
  2. Did not convert from Free Trial
  3. Currently Trialing
  4. Did Not Trial

zaybra free trial conversion reporting step #1

Next step: workflows

After you have set up your Field labels, Navigate to your Workflows in HubSpot.

Here we will create a new saas•hapily Subscription Workflow. Choose a Custom Object Workflow option and create it with the saas•hapily Subscription as the enrollment trigger.

Note: If you don't have Custom Objects and your saas•hapily Subscriptions populate as Deals instead, you can create a Deal based Workflow here.

Within the Enrollment Triggers options, set up the Subscription Status to equal “trialing”, “active”, “canceled”.

Select “and” to add another trigger. The second enrollment trigger will be Subscription Status has been updated in the last 1 Day. 

zaybra free trial conversion reporting step #2

Next, Add an If/then branch. The Filters for this branch will be the following: 

 

First, check Converted from Free Trial:

By: Subscription Status has ever been equal to any of trialing,

  and Subscription Status equal to any of active.

 

Then, check Did not convert from Free Trial:

By: Subscription Status has ever been equal to trialing,

And Subscription Status has never been equal to any of active,

And Subscription Status is equal to any of canceled.

 

Then, check Currently Trialing:

By: Subscription Status is equal to any of trialing.



Then, check Did Not Trial

By: Subscription Status has never been equal to any of trialing. 

 

zaybra free trial conversion reporting step #3

Under each of these branches, choose to Set a property value action.

 

Branch 1: Converted from Free Trial

Set Property Values here to the following dropdown options:

Target Object: “saas•hapily Subscription property”

Property to Set: “Free Trial Conversion” 

Free Trial Conversion: “Converted from Free Trial”

 

Branch 2: Did not convert from Free Trial

Set Property Values here to the following dropdown options:

Target Object: “saas•hapily Subscription property”

Property to Set: “Free Trial Conversion” 

Free Trial Conversion: “Did not convert from Free Trial”

 

Branch 3: Currently Trialing

Set Property Values here to the following dropdown options:

Target Object: “saas•hapily Subscription property”

Property to Set: “Free Trial Conversion” 

Free Trial Conversion: “Currently Trialing”

 

Branch 4: Did Not Trial

Set Property Values here to the following dropdown options:

Target Object: “saas•hapily Subscription property”

Property to Set: “Free Trial Conversion” 

Free Trial Conversion: “Did not Trial”

 

zaybra free trial conversion reporting step #4

Click Save button at the bottom.

Build the report

Navigate to the Report builder in HubSpot. Choose a Single Object report option.

zaybra free trial conversion reporting create report

Choose saas•hapily Subscription as your one Object Type. Click Next.

In the Data tab at the top, Add saas•hapily Subscription properties for

“Free trial conversion” and “ID” only.

 zaybra free trial conversion reporting step #5

 

Choose the Visualization tab at the top, then select your preferred chart type here. We chose a pie chart for this example. 

Under “Available properties to display”, drag and drop the “Count of saas•hapily Subscriptions” and “Free Trial Conversions” properties into the “Displaying” box. 

zaybra free trial conversion reporting step #6

 

Now you can see on the right that your chart is displaying the filtered information.

Here we will update the filters to only show the information we need. 

Click the “Filters” button at the top left of the screen, and select “+ Add Filter”

zaybra free trial conversion reporting step #7

Search for “Free Trial Conversion” and choose the option for “is any of”. 

Then select the boxes for “Converted from Free Trial” and “Did not convert from Free Trial”. 

Click the button to Apply filter. 

zaybra free trial conversion reporting step #8

 

Back on the Filters options, click the “Object create date/time” property to edit it. 

Select the option for “is all time”, then click the Update Filter button.

 

zaybra free trial conversion reporting step #9

Now you can name this report and add it to your dashboard to view at any time.

Jonathan Stevens

Jonathan Stevens

Jonathan is a Product Support Specialist at hapily. He helps professionals power up their HubSpot experience by supporting the most powerful apps in the HubSpot marketplace.

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